Rodrigues champions experiential tourism at RideAlong GY launch

Tourism, Industry and Commerce Minister Susan Rodrigues has announced a strategic shift towards enhancing visitor experiences in Guyana’s tourism sector.
Speaking at the launch of RideAlong GY’s new bicycle rental and training service at the Botanical Gardens on Sunday, she emphasised the importance of diversifying tourism offerings beyond traditional accommodations.
“Tourism is about the entire ecosystem,” Minister Rodrigues stated, adding: “It includes tours and experiences, cultural encounters, entertainment, transportation, and the ways visitors engage with our communities. Initiatives like this add significant value to Destination Guyana and help us create memorable, world-class experiences.”
The launch event was attended by key stakeholders, including the Director of the Guyana Tourism Authority, the President of the Tourism and Hospitality Association of Guyana, and other industry representatives.
RideAlong GY, founded by entrepreneur Cherry-Ann Greene, offers a unique opportunity for both locals and tourists to explore the historic Botanical Gardens through eco-friendly cycling. The service provides a safe, designated space for cycling, allowing visitors to enjoy the gardens without the risks associated with road traffic.

Minister Rodrigues commended Greene’s vision and dedication, noting that RideAlong GY exemplifies how individual creativity and perseverance can add significant value to Guyana’s growing tourism landscape. She highlighted the company’s consistent innovation and its alignment with the government’s strategy to diversify and strengthen the tourism sector.
The minister also emphasised the importance of building stronger connections among stakeholders in the tourism industry. “If we are to develop a robust tourism industry, we cannot work in silos. Hotels, tour operators, guides, and service providers must all see themselves as part of a larger framework under the Destination Guyana umbrella,” she stated.
RideAlong GY’s launch marks a significant step towards promoting sustainable tourism and fostering a culture of healthy recreation in Guyana. With the support of the ministry’s Small Business Green Tech Fund Grant, Greene has transformed her vision into a thriving venture that contributes to the nation’s tourism development.